As anticipated, Food Babe’s book made it to the NY Times best selling list. This should not be a surprise, as most pseudo-scientific books by famous authors end up on that list: Deepak Chopra, Dr Oz, Fritjof Capra, Gary Zukav, Mark Hyman, and Andrew Weil are just a few examples. What is common among these best-selling authors is their exploitation of the ignorance of the public on scientific matters and its insatiable appetite for new fads in food, health, spiritual well being, and (false) promise of success.
These pseudoscientists habitually mention scientific theories and findings in their work, but mutilate their content to fit their agenda. For instance, Deepak Chopra uses quantum theory and modern physics in his books and lectures on healing and consciousness. However, his “quantum theory” has absolutely no resemblance with the real one. The famous quantum wave-particle duality, for example, turns into nonmaterial-material duality, whereby matter is created from the nonmaterial mind. To the unsuspecting followers, this is an impressive “scientific” proof that mind-body medicine is indeed effective.
Food Babe is interested in the chemicals in processed foods. Any mention of toxigenicity or carcinogenicity in any study of a chemical raises a red flag in Food Babe’s mind, and she immediately starts her campaign against companies that use that chemical in their products. That’s how she started her campaign against caramel coloring of beers and the antioxidant BHT found in cereals. Never mind that US Food and Drug Administration and European Food Safety Authority have given their green lights to these chemicals based on the results of various scientific studies.
Pseudoscientists abhor quantities. Homeopaths refuse to accept the fact that diluting one part ingredient in 100 parts water (or alcohol) just a few times practically annihilates the active ingredient. Even if they accept the fact, they inject the faith-based notion that “water remembers” what was in it!